Most people think that increasing organic traffic to the website would be easy and simple. Well, it’s a yes if you use a paid service. However, if you want to have organic traffic without having to spend a fortune, it is going to take extra work – and it may take a long time too to finally show real results. However, patience is a virtue. Your hard work and your patience would pay off in the end.
Understanding the Concept of Organic Traffic
As was mentioned before, organic traffic needs time to really show the result. If you want something quick or instant, then it’s not for you. Organic traffic is the traffic coming to your website from the search engine and it’s not the paid ones. It’s usually resulted from SEO efforts and inbound marketing efforts.
If you can choose the right strategies, you are doing yourself the greatest investment, especially if you have e-commerce websites or blogs (for financial purposes). In case you don’t know it, traffic can be directed to the site, and it can be done through SEO and SERP (Search Engine Results Pages) inclusion or through PPC (Pay per Click) advertisements, like Google Ads. The latter is included in paid advertising, and it can deliver instant results. However, this method is usually temporary because you will have to spend money. The organic traffic method is free, but then again, it takes long-term efforts and also commitment.
But in the end, increasing organic traffic to a website is somewhat more rewarding because it builds trust and credibility. People would know that you don’t involve any paid service, so they are sure that everything is generic.
Long-Tail Keywords are the Keys
High-quality content is related to the keywords. When you want to make sure that your website is on the top spot of the first page, then you need to focus on the keywords. However, there are also some things to consider when you want to choose the right keywords.
First of all, use the long-tail ones instead of the only one-word keywords. The long-tail ones would be more specific and more focused, instead of the one-word keyword that is usually more general. For instance, instead of going with the keyword ‘garden’, you can go with ‘garden design ideas, ‘garden layout tips’, or ‘plants for summer garden’. As you can see, the keyword garden is too general and too broad. It won’t generate anything well in the search engine. But with ‘plants for summer garden’ or ‘garden design ideas’ keywords, you are basically narrowing down the topic. And it’s good for your (search engine) ranking.
Second, the long-tail keywords don’t necessarily have to be super long. A combination of words up to 3 or 4 should be enough. As long as it isn’t only one, you should be okay. There are many free tools that can help you generate the right keywords. Feel free to use them.
Focus High-Quality Contents
Have you ever read an article that doesn’t make sense? Have you read something that is completely off from the keywords? You probably look up garden design ideas but you come across an article that is full of filler, and it doesn’t even discuss the design ideas for the garden!
Such a trick may be working well for a while, but it won’t last. Visitors who have come to your website will lose their trust and faith in you. They may visit your site once, but they won’t do it again. This is why you should connect the keywords with the contents of your articles. Put yourself in your visitors’ shoes. When you search for information, you are hoping to find real info, right? Not a place where the info would be disappointing or jumbled. You certainly won’t believe in such a site anymore, and that’s the exact same thing that may happen to your visitors.
So, if you want to increase organic traffic to the website, you need to provide high-quality contents that are related to your keywords. Make sure that they are informative and that they provide helpful insight or knowledge for your visitors. Visitors would love your site. The contents will build trust and confidence, and people would come back for more.
Create Contents Consistently
One of the key factors to increase organic traffic to website is to create content consistently. That’s why commitment is crucial. It would even help if you have your own schedules to create (and post) content. Creating content once a week is better than producing four content within four days in a row, but then you don’t create anything for a month or two.
Moreover, quality contents are crucial. Don’t create lousy content for the sake of posting or publication. Again, instead of creating content every day (but with lousy or lame quality), it’s better to create one high-quality content per week. It’s better that you focus on quality, instead of quantity.
Use Your Social Media
Make use of your social media. You can share your content on social media, so you can do your own marketing method. Consider posting the contents on high traffic and relevant communities, such as Facebook, Quora, Linkedin, Slack, or Reddit. You can also take part in discussions by using the relevant hashtags. Instagram? Twitter? It can be done there too.
What about joining a group? It’s also a good idea. But don’t be spammy. You need to build positive relationships (with the community) before you actually promote the content. Be sure to follow the regulations, including making sure that your group allows you to promote your own content. Interacting with your followers can also help. You can do it on different social networks to establish good interaction and long-term trust.
Utilize Metrics and Data
You want to analyze your success so you can learn whether you have done optimized results. Google Analytics is a great example of a helpful tool that you can use to track your progress. Don’t forget to focus on your content, which should be about quality insight, information, and advice. If you are able to do all of these things, you should be able to increase organic traffic to a website without hurting your wallet.